About us

Meet the team behind Practice Pal

Our story

Our journey to creating Practice Pal began with one music teacher’s frustration over the obstacles he saw deterring music students from reaching their full potential—the result, it seemed, of a growing view that music education was no longer as important as it used to be. He knew this didn’t need to be the case so set out to create a solution for music departments that met their needs and helped them thrive.

Meet the team

Ross Garrod

Chief Executive Officer

James King

Chief Technology Officer

Amanda Sklair

Business Development Manager

Jamie Hodder-Norton

Customer Experience Lead

Cristobal Gomez

Head of Digital Marketing

Ben Cornhill

Lead Product Designer

Fidel Elie

Senior Lead Developer

Anthony McLean

Full-Stack developer

Dorian Levy

Senior Full-Stack Developer

Our values


We cheekily question the status quo.


We conjure more from less.


We relentlessly eliminate imperfection.


We're a caring group of artists and artisans.